University of Brescia, Italy
Manuela Milani is currently advising on the creation of the Teaching and Learning Centre at the University of Brescia (Italy) and supporting innovation and the enhancement of teaching practices at Charles University (Prague, Czech Republic). She previously worked as an Academic Developer at the University of Milan. For over 20 years, she has been involved in faculty development in higher education, contributing to several European projects aimed at sharing tools and methods for professional growth. In recent years, she has designed and led numerous training initiatives for university teachers, with a particular focus on fostering reflective skills. She has published several articles on the use of cultural differences in teaching, on teaching observation, and on faculty development design.
Keynote speech: Designing for Whom? Motivational Diversity, Needs Analysis, and Training the Trainers First
Digital fluency initiatives are often designed for an imagined average learner. Yet digital fluency is not a fixed target — its meaning and relevance shift considerably depending on who the learner is and what their context demands. The populations targeted — teachers, practitioners, NGO workers, women re-entering education or the workforce, and displaced individuals — are motivationally heterogeneous, yet this diversity is rarely captured in needs analysis processes, which tend to focus on skills gaps while systematically underweighting motivational profiles.
This matters because motivation is not a soft variable — it is a design variable that shapes both the entry point and the expected outcome. When motivation is intercepted early, it becomes possible to identify which components of digital fluency are truly relevant for a given learner — and to build from there. Once those components are acquired, they can trigger a virtuous cycle of further learning. Ignored, motivation leaves the process sterile, and the full architecture of digital fluency remains out of reach.
The root cause lies one step further upstream. Trainers and instructional designers are themselves rarely prepared to conduct motivationally-informed needs analysis. They inherit frameworks that treat motivation as a given, rather than as the starting point of any meaningful design process.
This session proposes a reorientation: needs analysis frameworks that explicitly incorporate motivational mapping, and trainer preparation programs that equip educators to use them. Building genuinely inclusive digital fluency for youth, women, and displaced communities alike requires, first and foremost, training the trainers to ask better questions.
Educational consultant, Educational Development Ltd., Hungary
